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AI Max for Search Campaigns?

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Google's AI Max for Search campaigns is a new feature designed to enhance the effectiveness of online advertisements by leveraging advan...

What is CPM in Advertising? A Complete Guide to Cost Per Mille

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CPM , or  Cost Per Mille , is a foundational metric in digital advertising. Whether you're running display ads, video campaigns, or soci...

Quality Score

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   1.  What is Quality Score? Quality Score is a numeric value between  1 and 10  (10 being the highest) assigned to each of your keywords. ...

Conversion Rate

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What is Conversion Rate in SEM? In SEM, the  conversion rate  is a key performance indicator (KPI) that helps you measure the effectiveness ...

CPM

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CPM stands for " cost per thousand impressions ." It is a pricing model used in online advertising that refers to the cost of an ...

Impressions

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An impression is a measure of the number of times an advertisement is displayed on a webpage or other platform. For example, if an ad is di...

CTR

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CTR stands for " click-through rate ." It is a metric that is used to measure the effectiveness of an online advertising campaign...

Avg CPC

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Avg CPC stands for " average cost per click ." It is a term used in pay-per-click (PPC) advertising to refer to the average amou...

Max CPC

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Max CPC stands for "maximum cost per click." It is a term used in pay-per-click (PPC) advertising to refer to the maximum amount...

Google Ads

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Google Ads (previously known as Google AdWords ) is a pay-per-click (PPC) advertising platform that allows businesses to place ads on Goog...