SEM Genie – Performance Marketing Leader
PPC and Paid Social Expert | Team Building and Recruitment Specialist
With over 18 years of experience in performance marketing, I specialize in delivering measurable business resultsthrough data-driven PPC (Pay-Per-Click), SEM (Search Engine Marketing), and paid social media advertising. I have a proven track record of achieving exceptional ROI for global brands across diverse industries in the United States, Europe, Asia, and Australia.
As a strategic marketing leader, I combine deep expertise in campaign optimization, team leadership, and talent acquisition. My approach is rooted in data-driven decision-making, coupled with a passion for building scalable processes and high-performing marketing teams.
🔑 Key Areas of Expertise
✅ Performance Marketing Strategy
Expert in designing and executing full-funnel digital advertising strategies using platforms like Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads—aligned with core business objectives.
✅ PPC and SEM Campaign Management
Proven ability to manage multi-million dollar advertising budgets, implement real-time bidding strategies, conduct A/B testing, optimize conversion rates, and manage cross-channel attribution for consistent campaign performance.
✅ Paid Social Media Advertising
Results-focused strategies across major social platforms including Facebook, Instagram, LinkedIn, and TikTok. I specialize in audience segmentation, creative testing, and lead generation campaigns that drive engagement and conversions.
✅ Team Leadership and Development
Hands-on experience building and leading high-performance marketing teams. I create structured mentorship programs, establish clear workflows, and foster collaborative team cultures focused on growth and accountability.
✅ Talent Acquisition and Recruitment Strategy
Skilled in marketing recruitment, onboarding, salary benchmarking, and retention strategy—ensuring teams are aligned with performance goals and compensation trends in the digital marketing industry.
✅ Campaign Analytics, Budgeting, and Forecasting
Proficient in Google Analytics, Looker Studio (Data Studio), and advanced performance dashboards. I deliver actionable insights, optimize spend, and accurately forecast marketing outcomes.
✅ Process Improvement and Workflow Optimization
I streamline digital marketing operations, implementing efficient workflows, improving cross-functional collaboration, and enhancing agility and productivity across teams.
🏆 Notable Clients and Industries Served
I’ve partnered with industry-leading brands across a wide range of sectors, including:
- Guthy-Renker
- Expedia
- Hotels.com
- Simplilearn
Industries:
E-commerce, Education Technology (EdTech), Travel and Hospitality, Health and Wellness, SaaS, and Consumer Goods.
🚀 Why Work With Me?
Whether you’re looking to:
- Scale paid media campaigns
- Build and grow a digital marketing team
- Optimize operational workflows for greater performance
I bring the strategic insight, executional excellence, and leadership experience to help businesses thrive in competitive markets.
Let’s connect and explore how I can contribute to your digital marketing success.
