SEM Genie – Performance Marketing Leader | PPC & Paid Social Expert | Team Building & Recruitment Specialist
With over 18 years of experience in performance marketing, I specialize in driving measurable business outcomes through high-impact PPC, SEM, and paid social campaigns. I’ve consistently delivered exceptional ROI for global brands across diverse industries and markets—including the US, Europe, Asia, and Australia.
As a strategic marketing leader, I bring a rare combination of campaign optimization expertise, team leadership, and talent acquisition. My approach combines data-driven decision-making with a passion for scaling teams and processes that support long-term growth.
🔑 Key Areas of Expertise
Performance Marketing Strategy
Proven success with Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and more. I design and execute full-funnel paid media strategies tailored to business goals.PPC & SEM Campaign Management
Expertise in managing multi-million dollar budgets, real-time bidding strategies, A/B testing, conversion rate optimization, and cross-channel attribution.Paid Social Media Advertising
Delivering performance-driven paid social campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok—focused on audience targeting and lead generation.Team Leadership & Development
I’ve built and led high-performing marketing teams from the ground up, providing mentorship, structured development plans, and operational clarity.Talent Acquisition & Recruitment Strategy
Hands-on experience in recruiting, onboarding, and salary management—ensuring team growth aligns with both performance goals and industry compensation benchmarks.Campaign Analytics, Budgeting & Forecasting
Adept at using tools like Google Analytics, Data Studio, and performance dashboards to evaluate campaign effectiveness, allocate budgets, and forecast results.Process Improvement & Workflow Optimization
I streamline marketing operations to increase agility, efficiency, and collaboration across cross-functional teams.
Notable Clients & Industries Served
I've had the privilege to work with leading global brands, including:
Guthy-Renker
Expedia
Hotels.com
Simplilearn
Industries: E-commerce, EdTech, Travel, Health & Wellness, SaaS, and Consumer Goods.
Why Work With Me?
Whether you're scaling your paid media campaigns, building a marketing dream team, or improving operational performance, I bring the strategic insight and executional experience to help businesses grow.
Let’s connect and explore how I can contribute to your digital marketing success.
