SEM Genie - #1 SEM Consultant "PPC & Performance Marketing Advisor"

I help founders, startups, and growth teams unlock profitable scale through PPC, SEM, and Paid Media. With 18+ years of experience driving results across travel, e-commerce, real estate, and education, I specialize in turning ad spend into predictable, scalable revenue.

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Showing posts with label Bing Ads. Show all posts

Showing posts with label Bing Ads. Show all posts

What is CPM in Advertising? A Complete Guide to Cost Per Mille

CPM , or Cost Per Mille , is a foundational metric in digital advertising. Whether you're running display ads, video campaigns, or soci...

Quality Score

1. What is Quality Score? Quality Score is a numeric value between 1 and 10 (10 being the highest) assigned to each of your keywords. ...

Conversion Rate

What is Conversion Rate in SEM? In SEM, the conversion rate is a key performance indicator (KPI) that helps you measure the effectiveness ...

Impressions

An impression is a measure of the number of times an advertisement is displayed on a webpage or other platform. For example, if an ad is di...

Pay-per-click (PPC)

Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way to bu...

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