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Showing posts with label Meta Ads. Show all posts
Showing posts with label Meta Ads. Show all posts

Why Optimizing Paid Social Campaigns for Followers Is Often a Bad Strategy

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One of the most common mistakes I still see in paid social advertising is optimizing campaigns to  increase followers on Facebook or Instag...

Social Media Ads Optimization: How to Improve Performance and Maximize ROI

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  What Is Social Media Ads Optimization Social media ads optimization is the process of improving paid campaigns on platforms like Facebook...

Meta Ads Metrics Explained: Understand Facebook and Instagram Ad Performance

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Running ads on Facebook and Instagram through  Meta Ads Manager  is one of the most effective ways to reach your audience online. But to kno...

Google Ads vs Microsoft Ads vs Meta Ads: Which Platform Is Best for Your Business

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When it comes to online advertising , three major platforms dominate the digital space: Google Ads , Microsoft Ads (Bing Ads), and Meta Ads...

What Are Clicks in Digital Marketing and Why They Matter for Your Business

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If you are new to online marketing or Google Ads , you have probably heard the word  “clicks.”  But what exactly does a click mean, and why...

What is CPM in Advertising? A Complete Guide to Cost Per Mille

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CPM , or  Cost Per Mille , is a foundational metric in digital advertising . Whether you're running display ads, video campaigns, or soc...

Quality Score

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1.  What is Quality Score ? Quality Score is a numeric value between  1 and 10  (10 being the highest) assigned to each of your keywords. It...

Conversion Rate

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What is Conversion Rate in SEM? In SEM, the  conversion rate  is a key performance indicator ( KPI ) that helps you measure the effectivenes...

Pay-per-click (PPC)

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Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way to bu...