Most agencies hand your account to whoever’s available. When you work with SEM Genie, you work with me, directly, every time.
I’m an independent PPC consultant helping businesses fix underperforming Google Ads accounts, cut wasted spend, and generate more qualified leads, without locking you into a full-service retainer you don’t need.
Why Consulting Instead of a Full Agency?
Not every business needs, or can afford, a full-service PPC agency. If you already have someone managing your campaigns, in-house, on your team, or through an agency, but you’re not confident the strategy is right, consulting gets you expert eyes on the account without replacing what you already have.
If instead you want someone to run everything hands-off, full management is the better fit. See the comparison table below.
What Is PPC Consulting?
PPC consulting is strategic guidance for your paid advertising: audits, recommendations, keyword and budget strategy, while your team keeps control of day-to-day execution. It’s the difference between someone telling you what to fix and why, versus someone fixing it for you.
Questions a good PPC consultant should be able to answer on a first call:
- Why are my campaigns underperforming?
- How can I lower my cost per lead?
- Which keywords are worth targeting, and which are wasting budget?
- Is my account structured correctly?
- Is my conversion tracking actually accurate?
- Am I spending my budget where it matters?
Who This Is For
Small businesses: Get senior-level PPC expertise without hiring a full-time specialist or paying agency overhead.
Marketing teams: Bring in outside expertise for a second opinion, a quarterly audit, or a strategy reset without disrupting who’s already managing execution.
Business owners: Finally understand where ad spend is going and whether it’s working, in plain language.
Existing Google Ads advertisers: Get a fresh, independent read on an account that’s plateaued.
What’s Included
Account Review & Audit: A full evaluation of campaign structure, keyword targeting, ad performance, budget allocation, conversion tracking, and landing page effectiveness, with a written list of what’s working, what’s not, and why.
Strategy Development: Custom strategy based on your business goals, competitive landscape, budget, and lead-gen targets. Not a template. A plan built around your account.
Keyword Research & Planning: I identify high-intent keywords, long-tail opportunities, negative keywords, and gaps your competitors are missing.
Conversion Optimization: Traffic is easy. Leads and sales are what matter. I look at landing pages, CTAs, forms, and the full conversion funnel, not just the ad account.
Budget & Bid Strategy: I pinpoint where overspending is happening, how bids should be structured, and which campaigns deserve priority budget.
Ongoing Performance Reviews: Monthly or quarterly check-ins with me to keep the account aligned as your goals and the market shift.
Common Problems I Help Solve
“You’re getting clicks but no leads.”
Traffic without conversions almost always points to a landing page, tracking, or targeting issue, not an ad copy issue. I find the actual bottleneck.
“High Cost Per Lead.”
Usually a mix of keyword bloat, weak Quality Scores, or budget spread too thin across too many campaigns.
“Plateaued or Declining Perfromance.”
Accounts that worked well a year ago often drift: targeting stays static while the market and competition don’t.
“Conversion Tracking Problems”
If tracking isn’t accurate, every other optimization decision downstream is based on bad data. This gets checked first, always.
“Wasted Budgets”
Irrelevant search terms and low-quality traffic quietly drain budget every month. A negative-keyword and search-term audit usually finds it fast.
Real Results
- Increase Sales from $5,000 per monht to Half a Million in juts 6 months
- Reduced cost per lead by 50% for a Investment Client client within 3 Months
- Increase ROI from 0 to +300% in 6 months for an Education Client
About Me
SEM Genie – Google Ads and Performance Marketing Consultant with over 20 years of experience helping businesses generate more leads, reduce wasted advertising spend, and maximize return on investment (ROI).a real name, short bio, and photo here: years doing PPC, platforms you specialize in, and any certifications such as Google Ads certification.]
PPC Consulting vs. PPC Management
| PPC Consulting | PPC Management | |
| What you get | Strategic guidance and recommendations | Full campaign management |
| Who executes | Your team | Me or an agency |
| Control | You keep it | Hands-off for you |
| Cost | Lower, often hourly or retainer-based | Higher, ongoing service fee |
| Best for | Teams with in-house execution who want expert input | Businesses wanting a full done-for-you solution |
Both are valid. It depends on whether you want to keep executing in-house or hand it off entirely.
FAQ
Do I need PPC consulting or PPC management?
If you have someone managing campaigns internally and want expert guidance, consulting is the right fit. If you’d rather hand everything off, full management makes more sense.
Can you review my existing Google Ads account?
Yes. I can evaluate your account and provide specific recommendations to improve performance and ROI.
How often should PPC campaigns be reviewed?
Most accounts benefit from monthly strategic reviews, with lighter monitoring in between.
Do you only consult on Google Ads?
Google Ads is my primary focus, but most of what I do, audits, tracking, budget strategy, applies across Meta, Microsoft Ads, and other paid platforms too.
Ready to Fix What’s Actually Wrong With Your PPC?
Book a free consultation. I’ll take a real look at your account, tell you honestly what’s working and what isn’t, and outline what I’d change. No obligation, no generic sales pitch.