Google Ads & PPC Consultant | Founder of SEM Genie
Welcome to SEM Genie.
I’m Mudassar Shaikh, a Google Ads and Performance Marketing Consultant with over 20 years of experience helping businesses generate more leads, reduce wasted advertising spend, and maximize return on investment (ROI).
Throughout my career, I’ve managed and optimized paid advertising campaigns for businesses of all sizes, from local companies to international brands, across industries including eCommerce, education, SaaS, healthcare, real estate, professional services, and lead generation.
I’ve also had the opportunity to work with businesses targeting customers in India, the UAE, the USA, the UK, and other international markets, giving me valuable experience adapting PPC strategies for different audiences, industries, and business goals.
My Experience
Over the last two decades, I’ve worked across agency and in-house performance marketing roles, managing campaigns on platforms including:
- Google Ads
- Microsoft Advertising
- Meta Ads
- Google Shopping
- Performance Max
- Lead Generation Campaigns
- eCommerce Advertising
My experience includes planning, launching, optimizing, and auditing PPC campaigns while helping businesses improve campaign performance through data-driven decision-making and continuous optimization.
Why I Started SEM Genie
After spending years working with businesses across different industries and markets, I noticed a common challenge.
Many companies hire a marketing agency expecting senior expertise, only to find their campaigns managed by junior account executives while communication passes through multiple layers.
I created SEM Genie to offer a more transparent and personalized approach.
When you work with SEM Genie, you work directly with an experienced Performance Marketing Consultant who understands both the strategic and technical aspects of Google Ads. Every recommendation is based on real campaign data, practical experience, and your business objectives.
My Approach
Every business is different, which means every Google Ads strategy should be different too.
My approach is built around a few simple principles:
Data Before Opinions
Campaign decisions should be backed by accurate conversion tracking and measurable performance and not assumptions.
Business Results First
Clicks, impressions, and traffic are important, but the real objective is generating qualified leads, increasing sales, and improving return on investment.
Continuous Optimization
Successful Google Ads campaigns require ongoing testing, analysis, and refinement to stay competitive and deliver consistent results.
Honest Advice
If your account only needs a few improvements, I’ll tell you. If it requires a complete rebuild, I’ll explain exactly why and recommend the best course of action.
Industries I’ve Worked With
Over the years, I’ve helped businesses across a wide variety of industries, including:
- eCommerce
- Education
- SaaS
- Healthcare
- Real Estate
- Professional Services
- Local Businesses
- Lead Generation
Working across different industries has given me valuable insight into how customer behaviour, competition, and advertising strategies change from one business to another.
Beyond Client Work
I also created the SEM Genie PPC Learning Hub to share practical knowledge with business owners and marketers.
The Learning Hub features detailed guides covering Google Ads, PPC management, campaign optimization, conversion tracking, performance marketing, and digital advertising best practices.
My goal is simple: help businesses make better advertising decisions through practical, experience-based advice.
Let’s Work Together
Whether you’re looking for expert Google Ads management, an independent PPC audit, or strategic consulting, I’d be happy to help.
If you want honest advice, transparent communication, and a data-driven approach to performance marketing, I’d love to hear from you.